If you are looking for some property advice, you can learn a lot from Matt Tongue!
1.Every marketer/entrepreneur has a story worth taking an inspiration from. What is yours?
I grew up on a rough council estate in Nottingham, UK and attended an even rougher school. I left school with average GCSE grades with no idea what career path to take. Then I attended college and studied I.T. and Business. Still, with no idea what career path to follow I Left at 18 and landed a job at a High-class Heath club as a cleaner.
I worked all hour’s day and night for minimum wage, back then around £4.77 an hour! The bonus, One and the only bonus of working in a high-class gym was getting to meet and talk to lots of wealthy people. I’d always ask the question “what is it you do” to which id normally get the reply banker, solicitor, doctor etc.
One day a new face came through the door, let’s call him John. He had a fresh sun-kissed tan and was wearing a tailor-made Amani suit (other brands are available). He had the latest phone, gym gadgets and a shiny brand new convertible car parked out front. So, I asked the question “what do you do?” This reply was different. “whatever the f***k I want Son! I play golf, I run triathlons and I travel”.
Surprised at this answer I asked how He funds this lavish lifestyle. “property son, property. I don’t work for money, money works for me”
That was it from that day I decided to work with property and grow a property empire!
I read the latest books and after running some figures I bought, renovated and sold my first property in 2012 and did it with none of my own money!
I now run my own Property network meeting, growing a buy to let portfolio and am always on the lookout for new opportunities.
A Special Mention to Property Mentor David J. Tillyer for all his continued support.
2. What are the latest trends in the business you are in to?
Property is like any other commodity. It goes up, it goes down and it can stagnate in value. In the UK we are quite fortunate that there is a finite amount of land to build on and with an increasing population, the future is bright! It doesn’t matter how you dress it or what strategy you employ whether its student lets, private lets, flips, land banking, development. Everybody needs a place to live and the smart people will follow the money. The smarter people will find a way to capture that money and the genius people will find a way to teach people how to capture peoples money.
3. What is your focus first on-money or client satisfaction and why?
When I first started property renovation my focus was mainly on the money and not to the market I was selling to. I soon realized renovation wasn’t one size fit all and the Demographic would determine the budget and finish quality of the properties. Now I am growing a Buy to let portfolio my Tenants safety and wellbeing is the first priority. There is an old saying you hear a lot from property veterans “look after your tenants and they will look after you” Your tenants are your customers and if you don’t keep them happy they will simply take their business elsewhere and leave you with an empty or in worst case a damaged property AND a mortgage to pay.
4. Your company has developed an interesting way of engaging and acquiring clients. Tell us about it!
Marketing, exposure and reaching out to people is always at the forefront of any good business. Apart from using the usual social media and soon YouTube, I am a little old-school as I like to use good old-fashioned word of mouth and business cards. Everybody I meet regardless of whether they work within property gets a business card and a smile5
5. Who are some of the remarkable people you connected within the industry who’ve made a memorable impact on you?
One thing I love about running Property networking event is meeting new faces. You just never know who is going to come through the door or the value they will bring to the table or your business.
I’ve met JV partners, investors and made some friends along the way. I have a simple rule. Talk to everybody. Find out who they are, what they do and how you can help each other. Property is a lonely game for most so the more people you can add to the little black book the better. And don’t forget to follow up with a friendly email the next day.
A Special Mention to Property Mentor David J. Tillyer at Earth property solutions for all his continued support.
6.How did you get into helping growth marketers/entrepreneurs/your clients?
As I have mentioned property can be a lonely game and all I wanted to do was bring people together to share knowledge and experience and essentially create a property mastermind group so no matter what the question about the property I had the answer or I could go to the power team and find it.
As part of the Property networking events, we have a wide range of industry expert speakers from all aspects of Property. If that wasn’t enough we have a deal clinic to match people up with what they are looking for. Who knows your ticket to financial freedom could be sitting opposite you at one of the EPNNottinghamevents.
7.Was there an “aha moment” where you realized one or two key habits that helped your success?
The key habits or principals you need to be successful in anything, not just business are three simple words- Desire, Decision, and Persistence.
Desire; what do you really want? Do you want to take three vacations a year, be financially free or just provide a little security and inheritance for your family when you’re gone? You have to know what you really want and why you want it. Start with why and you will find your How.
Decision; When do you want it, I hope its right now. The decision to take action on that desire.
Finally, Persistence; You can’t run before you can walk. You need to take steps to move forward and build momentum to get to where you want to be. If you don’t build your own dream, you will end up building somebody else’s.
I wanted to travel without using any of my own money. So far I have been on more holidays then I could dream including Las Vegas, Cursing around Turkish coast, Sight-seeing in Paris and I have just planned a trip to climb the big daddy mountain Everest. ALL paid for with passive income from the property. If I can do it so can you. I have no special skills or talents. I know what I wanted and I found a way to do it through the property.
9.Can you dive into some of the fundamentals of building a company that growth marketers tend to skip?
Information and experience are hugely valuable to motivated people who know how to leverage that information. Creating a power time with the right people who have that knowledge and experience is a must. I’d also recommend getting a mentor from the start better yet before you start your journey. Also network. Find people who have done what you want to do and model them. We are not trying to re-create the wheel here and smarter people then you have already done all the hard work for us. We have to find a way to leverage what they have already done and model them. I couldn’t afford a mentor at the start so I offered to work with my mentor for free to learn his knowledge. It very quickly paid off.
10. What are some of the little-known marketing/sales/start-up tools that you have seen and like in the space?
Here are two of my favorite tools I use to organize my events.
Meetup: Meetup is an online social networking service for people to organize and/or join offline group meetings in person. It’s as simple as type in your postcode and what you’re interested in then it finds you the closest groups. For example, if you’re interested in property networking in Nottingham you will find EPNNottingham.
HootSuite: HootSuite is a social media management platform, The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube, and many more. In a nutshell its all your social media, pages and blogs in one place. Saves you time logging in and out then posting and reposting.
Never underestimate the raw power of social media, it’s the future of marketing. As more people get online the world becomes smaller and better connected. ~ Matt tongue
11.What habits or routines help you stay up-to-date with what’s happening in the marketing/startup industry?
First off there’s a great magazine for anybody who is serious about Property. You need to subscribe to the magazine. Its where 60% of my up-to-date information comes from. Its packed with the latest strategies, tax advice and real-life case studies of people just like you. To me, it’s the bible of all things property and it costs less than three cups of coffee per month.
Secondly get to a networking meeting. Both property and business. You’ll be surprised how much people want to share their knowledge and experience with you. Good networking meetings may have special guest speakers. If you’re interested in coming along to a property networking meeting you can find mine here at EPNNottingham11
12. How are some recent marketing changes causing you to adjust your strategies?
My advice to anybody is why would you put your money in the bank and get 2.0% interest when you can invest your money in good old bricks and mortar and make 10x times that. Just in one Buy to let property I get 24% return on Investment.is your money working hard or hardly working? How hard is your money working for you?
I am opening people’s eyes to property investing and watching that lightbulb moment happen. If you’re not sure where to start or would like to ask me some questions I’m more then happy to help.
13.Tell us about more market trends concerning your area of expertise
Apart from heightening interest rates from the Bank of England and confusing Tax law from HMRC, I can’t see any issues with investing in property. There is a talk of a housing bubble that’s ready to burst in 2018 and don’t get me started about Britain’s exit from the EU. but I’m skeptical. As I said earlier the UK has finite land to build on and an ever-growing population, people will always need a place to live and people like me are planning to provide that service.