How many emotional triggers do you include in your outbound emails? : A CASE STUDY

How many emotional triggers do you include in your outbound emails? : A CASE STUDY

How many emotional triggers do you include in your outbound emails? Do you even know? If not, you could be writing better emails. An emotional trigger is something your recipients have an affinity towards. This is often their job title, company name, hobbies, relevant social validation, and more. – Josh Fetcher

I tested and experimented this fact, as results overwhelmed me-

I filtered 800 contacts (CEOs, Entrepreneurs and Growth Hackers) out of my 5000 connections in LinkedIn, some of whom are also part of our group! (Do comment below if you have received my email, and I will personally get in touch with you)

It happened slightly more than 24 hours ago.

I sent an exclusive interview proposal to all of them.

This was the message.

In this email, I refer to the person’s department (growth) and the company name. In the second line, I include a ton of social validation from community numbers to prominent publications. This is why it’s so important to create an excellent personal brand with guest posting and community building; otherwise, you couldn’t include these emotional triggers.

The fourth sentence works wonders. I explain how I’ve already done an interview with a prominent figure in growth at a well-known company. Moreover, the post received many shares! Who doesn’t want that?

I end with a very specific call to action that doesn’t give them a lot of room to think (which is good!). Thinking enables them to give a quick response such as “sure” or “sounds good.” That’s all I need to start a conversation.

Email copy is an often overlooked growth tactic because people think it’s easy. That’s far from the truth. I rarely see emails with an excellent copy. When I do, it gives me a sign that the person sending the email did his due diligence when researching me. That alone will increase my response rate. Plus, this tactic doesn’t require a single tool. It only requires you to write better. And the skill translates to better ad and blog post copy, too.


One of the RESPONSE EMAIL that intrigued me was. (Though he typed my name wrong) 😛

Here is the Open Rate for the email.

Now, go back and look through your email copy. See if you can add emotional triggers while keeping a clear and succinct message. If you can, then your recipients will be more likely respond and click through on your call to action. So, the next time you want to write an email, ask yourself how many emotional triggers are you pulling?

I have received more than 100 replies so far. So far I have received a great 12.5% response rate, out of that 50.17 % that too in cold email.

What do you think? What is your experience so far in using Emotional triggers? Do comment down them below.

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